Driving digital experience design for both in-house products and investee ventures (40% prototyping). I also facilitate collaborative workshops to build cross-functional consensus and achieve alignment (30% strategic). Additionally, I contribute to visual communication design to improve brand presence and clarity (30% graphic).
Combined strategy, storytelling and technology to create compelling narratives and visions for the digital transformation efforts with our clients. Our stories helped customers simplify complexity, identify opportunities, and build conviction in the platform. Notable Clients—3M, Verizon, HBS, HPE, Amazon.
Applied the framework of design sprints to align business goals with consumer needs. Ran design jams with Facebook's TTC Labs across Singapore, Hyderabad and Bangalore to bring policy makers and entrepreneurs together on the subjects of data privacy and A.I
Developed brand communication strategies and visual identities for many locally relevant brands in the region such as Cultfit, Chaipoint, Marine Kingdom, and NSRCEL among others.
I was part of a small and competent design team, ideating and implementing brand communication systems, and product packaging for a variety of clients including Yardley, Team Indus and Airtel.
Earned the opportunity to represent India as a Young Lion at the Cannes Lions Festival of Creativity. Designed advertisements and brand collaterals for various clients including HBO India and Volkswagen among others.
Visual Design — Brand, Presentation, Packaging. User Experience and Service Design — Research, Synthesis, Prototyping. Tools — Miro, Figma, Notion, Procreate, Keynote, MS Suite, Adobe Photoshop and Illustrator. Prompt based production with Open AI's ChatGPT, Google Gemini, Anthropic Claude and Perplexity.